Cal Dining took over concessions at University of California and added some unusual football venue options.
“Our consultants were wrong on the sushi and hummus,” says LaPean, explaining that even his concessions manager, John Gibson, expressed doubts about the sellability of those items. “We sold out of sushi and hummus in the second quarter—even though the sushi had a high price point, $10—and we’ve tripled our order of both for our second game.”
